Compulsory English

PROSE SECTION

1. Sundar Pichai

2. Mallika Srinivasan

3. Muhammad Yunus

4. Introduction to the Right to Information Act, 2005

POETRY SECTION

5. All the World's a Stage - William Shakespeare

6. How do I love thee? - Elizabeth Barrett Browning

7. The Duck and the Kangaroo - Edward Lear

8. To Autumn - John Keats

COMMUNICATION SKILLS

9. Employability Skills

10. Advertising

Contents 1 2 3 4 5 6 7 8 9 10

Comments

Unit IV - Budget

Meaning and Need for Budget: A budget is a blueprint of the plan of action to be followed during a specified period of time for the purpose of attaining a given objective. According to CIMA Terminology, budget is “a plan quantified in monetary terms prepared and approved prior to a defined period of time, usually showing planned income to be generated and/or expenditure to be incurred during that period and the capital to be employed to attain a given objective”. Features: An analysis of the above definition reveals the following essential features of a budget: (i) It is prepared beforehand based on a future plan of actions; (ii) It is related to a definite future period and is based on the objectives to be attained; (iii) It is expressed in financial terms; (iv) It shows planned income to be generated; (v) It shows probable expenditure to be incurred; (vi) It indicates the capital to be employed during the period; Thus, a budget sets the firm’s goals in cl...

Unit III - B2B ONLINE MARKETING

What is Internet Based EDI? For most companies, the world of EDI is one that they have been exposed to for only the past five to ten years. EDI itself, however, is significantly older, going back to the days before the Internet was prevalent as a communication medium between businesses. During this time, EDI transactions were typically exchanged using third-party service providers known as Value Added Networks or VANs. Internet-based EDI has begun to grow at significant rates over the past few years, spurred in large part by the adoption of key Internet-based EDI technologies by companies like Walmart. Benefits of Internet-Based EDI Internet-based EDI can have a number of benefits over using VANs. The reason is simple - VAN based EDI and other "aggregators" of EDI data charge based on the amount of data that is used and transmitted over their lines. By employing Internet-based EDI you establish a direct link to your trading partners bypassing third part...

Unit IV - Growth Balance and Unbalance

4.1 Balance Growth Balanced growth is a dynamic process and as such the meaning of balanced growth continues changing. The concept of balanced growth is subject to various interpretations by various authors. It was Fredrick List who for the first time put forward the theory of balanced growth. According to Fredrick List, the theory of balanced growth is of great significance by which a balance could be established between agriculture, industry and trade. This the concept was endorsed by Rosenstein Rodan in one of his articles titled “Problems of Industrialisation of Eastern and South-Eastern Europe.” Prof. Nurkse, Prof. Lewis and Stavisky have examined this concept of balance of growth on different bases. In the words of Kindle Berger, “Balanced Growth has so many meanings that it is in danger of losing them all.” Definitions: 1. P.A Samuelson, “Balanced Growth implies growth in every kind of capital stock constant rates.” 2. U.N Publication, “Balanced Growth refers to f...

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