Types of advertising
1) Online Advertising
Online advertising or digital advertising as
a form in which the message is conveyed via the internet. For every website ads
are a major source of revenue. Advertising online has become very popular in
the last decade and has surpassed the expectations of most of the advertising
experts. 60% revenue of Google is generated from ads and the same goes for
Facebook.
Online advertising has become so effective
that a particular ad can be targeted to a specific person of the specific age of a
specific location on a specific time. In terms of pricing advertising online is
very cheap compared to all other forms of advertising.
The major disadvantage of online advertising
is at times people do not click on the ads and the message does not reach the targeted
audience. Also setting up online and requires technical expertise which may not
be possible for everyone. Digital Advertising and Online Advertising is one of
the fastest-growing types of Advertising.
2) Television Ads
About a decade ago television was the most
popular form of advertising. Events like the super bowl, international cricket
games, Olympics where the top attractions for advertisers to advertise about
their products. To some extent, it still is effective for most advertisers but
with the advent of online streaming of television on mobiles, marketers have
now moved from television to online as their preferred advertising medium.
Another form of television and infomercial.
An infomercial is a specially designed advertisement for information and
awareness of the public. The term information comes from the combination of
words information and commercial. Ads of almost all products are shown on
television. Although it is costly, Television Ads are till date one of the best
types of advertising and have the most fantastic reach for a large audience.
3) Ads in Theatres
The advertisements in movie theatres before
all the movies start or during the intimation are called movie ads. These are
one of the costliest forms of advertising since people cannot skip it to change
the channel or move away. Many of the companies have started opting for movie
ads since it ensures that the entire message reaches the audience and unlike
online advertising, the audience cannot interfere until the advertisement is over.
Movie ads are different from placement ads.
4) Product Placement
Product placement is called covert
advertising wherein a product is quietly embedded in the entertainment media.
Most of the times there is no mention of the product although the audience sees
the product. Movies are the major places where product placement is done.
They could be a few TV shows where the product
placement has been used but the effectiveness is observed more in movies than
TV shows.
Will Smith is seen playing with his Converse
shoes in the movie I Robot. Several brands of beer are advertised in How I met
your Mother. In popular shows like Family Guy, humorous advertisements are
placed all over the TV show like Red Bull, Sony, Apple, Microsoft, Samsung and
many more.
With so many people subscribing to Netflix
and Amazon prime, Product placement is increasingly being used and is one of
the popular Types of Advertising.
5) Radio
Radio advertisements are the ones that are
broadcast it through radio waves and heard on radios all over the place. These
mostly consist of audible advertisements or jingles. While some consider this
to be an ineffective form of advertising there are still many followers listen
to the radio every morning.
Advertisement for almost every product can be
found on the radio. Every single feature and benefit of the product have to be
explained on the radio, unlike other sources where the customer can see the
product for inside.
6) Print Advertising
Printing is the slowly decreasing form of
advertising. There were days before the evolution of television when printing
was a major source of advertising and considered to be one of the most
effective media. But since the explosion of television usage, print
advertisements have taken a backseat.
The main disadvantage of print advertising is
the shelf life of the ads is short. However, because its reach is solid, Print
advertising is one of the most expensive and most effective types of
advertising. Following are the few Print Types of Advertising:
A) Magazine advertising
These are also known as periodical
advertisements in which a weekly fortnightly or monthly magazine are used for
advertising. Ads are printed in the corners or on the entire page of the
magazine and sometimes even an extra page might be inserted simply for
advertising. Ads are categorized and segregated according to the magazine
category for example business magazines will feature ads from Rolex watches,
while entertainment magazines will feature ads from high branded apparels.
B) Brochures or handouts
Brochures are specific advertising materials
used to promote a particular product usually given at a point of sale are
handed out at different locations. Brochure advertisings do not use any base
like magazine advertising and are independent.
C)
Newspaper advertising
Newspapers display a huge number of ads in
them, right from matrimonial services to job hunt, to the notifications and
circulars from the Governments. Newspapers were the extremely popular form of
advertising in the early 20th century and to some extent it still is. But with
the advent of the Internet and digital advertising newspapers have moved to
tablet pcs and that is where the advertisements are now being displayed.
7) Outdoor advertising
Outdoor advertising consists of displaying
large posters or banners or hoardings with the advertisement. These are displayed
on the side of the road, on the glass of large buildings, or on specifically
targeted places that have huge inflow from the public. While earlier printed
ads were used for outdoor advertising recently, they have been replaced by
digital boards. These boards display the advertising without the hassle of
getting ads printed.
8) Global Advertising
Google advertising is more of a strategy that
the type of advertising but some have classified these as a separate type of
advertising. In Global Advertising, a single Ad runs throughout all the
countries where the product is present, irrespective of the audience and their
language. Apple ads are known to be the most effective global ads. They also
are known for not endorsing any celebrities to promote the product. The ads are
homogeneous and run through the entire world in English.
9) Outdoor Blank Space Advertising
It is a newer form of advertising which
ensures a large reach of audience. Occupying the empty spaces for
advertisements is known as space advertising. Examples include the spaces of
metros, buses, cabs, flight seats & movie theatre seats (where advertising
is done on the removable seat covers) etc. Since a huge number of people use
these facilities and they have a long shelf life, they have proved very
effective.
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