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PROSE 2 - Mallika Srinivasan

SUMMARY

Life History

Born on November 19, 1959, as the eldest daughter of industrialist A Sivasailam, she is the pride of her parents. She was always brilliant in academics. She did her in MA (econometrics) from Madras University. Thereafter, she went abroad to pursue further studies. She did her MBA from the Wharton School of the University of Pennsylvania. Married to Venu Srinivasan, the CMD of TVS Motor, she is living happily with their two children.

In the year 1986, she planned to join the family business. She was made the General Manager of Tafe (Tractors and Farm Equipment) Company. When she took over the responsibility of furthering the economic wealth and business, the turnover of the Company was Rs 85 cr. Under the expert guidance of her father and the wholehearted support of the team, she brought about a major transformation. She converted Tafe into a hi technology-oriented company, thereby becoming the initial choice of the farmers. There was a period, when the Company had to face a tough time, however; even then, the Company invested a huge amount of over Rs 70 crore in the designing and development of the product.

At present, the Company is earning a business over Rs 1,200 cr. It has been a long journey for the Company, which has witnessed many ups and downs. But, it was the strong determination of this courageous woman that slowly and steadily made the firm climb the ladders of success. Today, the Company has not only found a niche for itself as the leading tractor manufacturer but also expanded its area of operations. It has also entered into other businesses like engineering plastics, panel instruments, automotive batteries gears, hydraulic pumps, and farm implements.

The company has had a long alliance with Massey Ferguson, which is now a part of Agco. The company is looking forward to exporting fully constructed tractors to Agco. Presently, Agro has a stake of 24% in the company and the rest lies with Simpson & Co. Presently, Mallika Srinivasan is serving as the president of premier industrial bodies like Tractor Manufacturers Association and the Madras Management Association. She is the first lady to have assumed the role of a president of the Madras Chamber of Commerce and Industry. She is also a prominent member of the governing board of the Indian School of Business, Hyderabad.

Translation:

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मल्लिका श्रीनिवासन

सारांश 

आयुष्याचा इतिहास

19 नोव्हेंबर 1959 रोजी उद्योगपती ए शिवसाईलामची मोठी मुलगी म्हणून जन्मलेली ती तिच्या पालकांचा अभिमान आहे. ती नेहमीच शैक्षणिक क्षेत्रात हुशार होती. तिने मद्रास विद्यापीठातून एमए (इकोनोमेट्रिक्स) केले. त्यानंतर पुढील अभ्यास करण्यासाठी ती परदेशात गेली. तिने पेनसिल्व्हेनिया विद्यापीठाच्या व्हार्टन स्कूलमधून एमबीए केले. टीव्हीएस मोटरच्या सीएमडी वेणु श्रीनिवासन यांच्याशी लग्न केले असून ती आपल्या दोन मुलांसमवेत आनंदाने राहत आहे.
1986 साली तिने कौटुंबिक व्यवसायात जाण्याची योजना आखली. तिला टॅफे (ट्रॅक्टर्स अँड फार्म इक्विपमेंट) कंपनीचे जनरल मॅनेजर बनविण्यात आले. जेव्हा तिने आर्थिक संपत्ती आणि व्यवसाय पुढे करण्याची जबाबदारी स्वीकारली तेव्हा कंपनीची उलाढाल 85 कोटी रुपये होती. तिच्या वडिलांच्या तज्ञांच्या मार्गदर्शनाखाली आणि कार्यसंघाच्या संपूर्ण मनाने सहकार्याने तिने मोठे परिवर्तन घडवून आणले. तिने टाफेचे हाय हाय टेक्नॉलॉजी देणार्या कंपनीत रूपांतर केले, यामुळे ते शेतकर्‍यांची सुरुवातीची निवड ठरली. एक काळ असा होता, जेव्हा कंपनीला एक कठीण वेळ सामना करावा लागला; तरीही कंपनीने उत्पादनांच्या डिझायनिंग आणि विकासात 70 कोटी रुपयांची मोठी गुंतवणूक केली.
सध्या कंपनी १२,००० कोटींपेक्षा जास्त व्यवसाय करीत आहे. कंपनीने बर्‍याच चढ-उतार पाहिलेल्या कंपनीचा हा दीर्घ प्रवास आहे. परंतु, या धाडसी महिलेचा दृढ निश्चय होता ज्याने हळू हळू आणि स्थिरतेने दृढतेने चढण्याच्या यशाची शिडी बनविली. आज, कंपनीला स्वत: साठी अग्रगण्य ट्रॅक्टर निर्माता म्हणून केवळ एक स्थान सापडले नाही, तर त्याने आपल्या कामकाजाचा विस्तार देखील केला आहे. अभियांत्रिकी प्लास्टिक, पॅनेल इन्स्ट्रुमेंट्स, ऑटोमोटिव्ह बॅटरी गिअर्स, हायड्रॉलिक पंप आणि शेतीची उपकरणे यासारख्या व्यवसायातही ती इतरांमध्ये दाखल झाली आहे.
या कंपनीची मॅसी फर्ग्युसनशी दीर्घ युती आहे, जो आता अ‍ॅकोचा भाग आहे. अ‍ॅगोला पूर्णपणे तयार केलेले ट्रॅक्टर निर्यात करण्यासाठी कंपनीची अपेक्षा आहे. सध्या कंपनीत अ‍ॅग्रोचा २ 24% हिस्सा आहे आणि उरलेला भाग सिम्पसन अँड कंपनीकडे आहे. सध्या, मल्लिका श्रीनिवासन ट्रॅक्टर मॅन्युफॅक्चरर्स असोसिएशन आणि मद्रास मॅनेजमेंट असोसिएशन सारख्या प्रधान औद्योगिक संस्थांच्या अध्यक्ष म्हणून काम करत आहेत. मद्रास चेंबर ऑफ कॉमर्स अँड इंडस्ट्रीच्या अध्यक्षाची भूमिका स्वीकारणारी ती पहिली महिला आहे. हैदराबादच्या इंडियन स्कूल ऑफ बिझिनेसच्या गव्हर्निंग बोर्डचीही ती प्रमुख सदस्य आहेत.

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Video Lecture Links:


https://youtu.be/LWcWvYhgCyY


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