edu-bcom

Table of Contents Unit I: Internet-commerce Business Models: Social media model, advertising model, retail model, hybrid model, merchant model, informational model, drop-shipping model and revenue model. Unit II: B2C InternetMarketing Meaning of online marketing or internet marketing, online marketing strategies, marketing channels, internet branding, online publishing and advertising. Unit III: B2B OnlineMarketing Use of internet-based electronic data interchange (EDI), Benefits of online marketing in B2B e-commerce, procurement reengineering, just in time delivery, online marketing issues. Unit IV: E-governance: Meaning of e-governance and e-government, Objectives of E-governance, Private sector interface in E-Governance, Concepts of government to Business (G2B), Business to Government (B2G), Citizen to Government (C2G) Unit V: E-GovernanceModels Application of Internet EDI in E-governance, E-governance in India, E-Governance Models, Comparative Analysis M...

Electronic commerce: Electronic commerce better known as e-commerce consists of the buying or selling of  products  via electronic means such as the  internet  or other electronic services. This type of  trade  has been growing rapidly because of the expansion of the Internet. The need for electronic commerce emerged from the need to use computers more efficiently in banks and corporations. With the increasing competition, there was a need amongst organizations to increase customer satisfaction and information exchange. Electronic commerce started with the introduction of electronic funds transfer (EFT) by banks. Over time many variants of EFTs within banks were introduced like  debit cards ,  credit card s and direct deposits. Business model: A business model describes the  rationale  of how an  organization  creates, delivers, and captures  value , in economic, social, cultural or ...