Skip to main content

Unit III - B2B ONLINE MARKETING


What is Internet Based EDI?

For most companies, the world of EDI is one that they have been exposed to for only the past five to ten years. EDI itself, however, is significantly older, going back to the days before the Internet was prevalent as a communication medium between businesses. During this time, EDI transactions were typically exchanged using third-party service providers known as Value Added Networks or VANs. Internet-based EDI has begun to grow at significant rates over the past few years, spurred in large part by the adoption of key Internet-based EDI technologies by companies like Walmart.

Benefits of Internet-Based EDI

Internet-based EDI can have a number of benefits over using VANs. The reason is simple - VAN based EDI and other "aggregators" of EDI data charge based on the amount of data that is used and transmitted over their lines. By employing Internet-based EDI you establish a direct link to your trading partners bypassing third parties and sending and receiving data directly. It was this benefit, coupled with the low cost of using the Internet, that convinced Wal-Mart to switch their entire supplier network to Internet-based EDI. While they are the only one to require the use of Internet-based EDI other retailers have also made this option available. For businesses that rely on EDI for their operations using Internet-based EDI can save a great deal of money and provide a significant return on investment.

EDI ADVANTAGES

It should not come as much of a surprise that there are many advantages to using EDI in your business.
Cost-effective:  cutting paper waste and all paper processing quickly reduces paper costs
Efficiency: cloud-computing and machine learning eliminates computational repetition, redundancies, and errors that would be more common among humans
Speed: the electronic transfer of data ensures more consistency and accuracy without sacrificing pace
Accuracy: by using cloud computing technology, you are able to transfer documents faster than would have otherwise been possible
Service: faster processing means better customer service, overall; in turn, helping you to expand your customer base

EDI DISADVANTAGES

As with all things, wherever there are advantages they might also be disadvantaged. So, with that, here are some ways that EDI might not serve your business; which means you should consider a different way to network and incorporate information technology.
EDI uses multiple standards which can often limit how many devices can be connected to the network. The XML web-text language, for example, does not have strict standardization and that allows for multiple programmers to contribute to the coding.
In addition to rigorous standards, EDI could also have too many rigorous standards bodies with too many document formats which can malfunction in the face of cross-compatibility issues, which you will definitely encounter as you continue to apply more standards
EDI has a higher price point, which can be a little pricey for new business owners
Large companies might actually find that EDI can limit the types of partnerships you can develop with

Limitations of EDI

While countless businesses enjoy the benefits of EDI, some companies are still cautious to try it out due to the following limitations of EDI.
  • Cost of Implementation.
 It is true that EDI provides massive cost savings benefits but for small businesses re-designing and implementing software applications to fit in EDI into current applications can be quite costly. Such limitations of EDI must be considered if you plan on implementing such a system.
  • Electronic System Safety
EDI also necessitates substantial investment in computer networks and security systems for maximum security. Any EDI system installed would require protection from hacking, malware, viruses, and other cybersecurity threats.

  • Preliminary Setup Consumes Time
Not only is the implementation of the EDI system expensive to install, but it also consumes a considerable amount of time to set up the essential parts. Thus, such limitations of EDI can hinder the fast-tracking of services if urgently required.
  • Several Standards to Maintain.
Numerous businesses looking to implement EDI also consider the several standards involved. These limitations of EDI do not allow small businesses to exchange data with larger establishments that make use of the latest edition of a document standard. Some known measures include ANSI ASC X12, GS1 EDI, HL7, TRADACOMS, and UN/EDIFACT.
  • Suitable Backup System
EDI implementation also requires regular maintenance as the business functionality is highly dependent on it. Some robust data backup system is needed in case of a system crash or for statistical purpose. Such limitations of EDI can cost some substantial amount to implement.
Benefits Of Online Marketing In B2b E-Commerce
The B2B portals of eCommerce offer a way of increasing reach to customers and making your organization and products known by more potential customers. There are a lot of business directories all around the world, Yelp in the US, Akama in Canada
  • Streamlining, transparency and efficiency
The B2B eCommerce will streamline your customer interactions by enabling the process of order to be reliable and efficient. This is vital in the current climate of commerce where there are high demand and short time.
Through operation out of the web portal, all ordering may be merged with the ERP (enterprise resource planning) software so that the delay time between dispatch and ordering is negligible.
  • Better management of suppliers and customers
The concept of B2B eCommerce offers better management of both the suppliers and customers. Essentially, the whole initiative is a win-win for both parties.
Your clients will have a custom-made portal for them that shows their browsing history, all personal details, shipping, and the tracking data as well as a wish or shopping list.
  • More sales
You will not only reach new clients, but eCommerce will also allow you to quickly implement the automated up-sell and cross-sell program of recommendation, providing suggestions to clients on your site and making them buy related products or products containing more functionality and features.
The web-based portal, similar to a marketplace, that shows your products and services, saves a lot of overheads which are a characteristic of the physical storefront or the physical trade show stall and hence with the reducing overheads, the bottom line grows.
  • Analytics
The B2B eCommerce offers the ideal platform for the business to launch an analytics campaign.
 “With the help of eCommerce, business is able to easily evaluate and measure sales effectiveness, product mix, marketing campaigns, inventory turns, client engagement, and client sales effectiveness”.
Google analytics provides eCommerce tracking, however, integrating analytics with the ERP also offers much more important information with insights that are actionable.
  • Better sales engagement
The physical sales team will as well merit from the launch of the eCommerce effort. The B2B eCommerce portal or site will boost the sales teams’ visibility towards the client orders, history and pricing on the road or working from remote locations.  The travelling sales agent show a lot of carbon mile on the road, this can be reduced via the web portals and the web-based sites of communication.

Business process re-engineering

Business process re-engineering (BPR) is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization. BPR aimed to help organizations fundamentally rethink how they do their work in order to improve customer service, cut operational costs, and become world-class competitors.
BPR seeks to help companies radically restructure their organizations by focusing on the ground-up design of their business processes. According to early BPR proponent Thomas H. Davenport (1990), a business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering emphasized a holistic focus on business objectives and how processes related to them, encouraging a full-scale recreation of processes rather than iterative optimization of sub-processes.
Business process reengineering is also known as business process redesign, business transformation, or business process change management.

Advantage of re-engineering

a. Satisfaction-A big advantage of reengineering is that the work becomes more satisfying because the workers get a greater sense of completion, closure, and accomplishment from their jobs. BPR revolves around customer needs and helps to give an appropriate focus to the business to improve the satisfaction of the customer, employee and supplier.
b. Solidarity to the Company – According to Hammer and Champy 2001, the re-engineered the process will contribute to the company in focusing matter that is the company can spend more time on value-adding work and less on the process that adds no value to the product.
c. Maintain competitive advantage – Each company will have its own competitive advantage that able to outperform their rivals, With the BPR implemented, the value-added activity will be given more time.

Just-in-time (JIT) manufacturing

Just-in-time (JIT) manufacturing, also known as just-in-time production or the Toyota Production System (TPS), was first developed and perfected within the Toyota manufacturing plants by Taiichi Ohno is a methodology aimed primarily at reducing cycle times of various activities within the production system as well as response times from suppliers and to customers. JIT is a common inventory management technique and type of lean methodology designed to increase efficiency, cut costs and decrease waste by receiving goods only as they are needed. Its origin and development were in Japan, largely in the 1960s and 1970s.
JIT is seen as a more cost-efficient method of maintaining stock levels. Its purpose is to minimise the number of goods you hold at any one time without compromising the production volumes. And this has numerous advantages such as less space needed, with a faster turnaround of stock; we don't need as much warehouse or storage space to store goods. Less stock levels also mean lesser investment.
Many other companies also have been using similar concepts although with different names. Motorola used the concept of short-cycle-manufacturing (SCM), IBM used the concepts of continuous-flow manufacturing (CFM) and demand-flow manufacturing (DFM).
In recent times, JIT has been replaced with the newer concepts of Lean-Manufacturing which also has come from Toyota. Although it started from Toyota, but today it is much more widely adopted across companies worldwide. Some of the leading companies where they use JIT is Dell, HP, McDonalds to name a few.
JIT is closely associated with other concepts such as TQM, Kanban and Continuous Process Improvement etc. JIT aims at producing the exact quantities of items for the exact demand by maintaining just the exact amount of inventory both on the raw material side as well as on the finished good side. 

Some of the advantages of JIT(Just-in-time):

JIT aims at keeping the stock holding to bare minimum leading to much lower inventory cost and much lower storage and warehouse cost.
Minimum inventory at all stages of the supply chain means lesser expiry and lesser wastage for the organization
Lower inventory means lower investment for the same level of production. This reduces working capital investment to a greater extent. This, in turn, leads to better ROI and profitability for the organization
JIT manufacturing aims at producing items based on demand. Hence all items produced will be sold. So no obsolete items in the finished goods section. It helps the organization to adapt well to any changes in product specification from the market without the fear of having any kind of waste and obsolete stocks.
To achieve JIT production, there is a need for very close communication between all the parties involved in the entire supply chain. This communication technique is often referred to as “Kanban”. 
In JIT, the immense focus is on the quality of the final product and companies work to achieve “first time right” for all goods.

Disadvantages of JIT (Just-in-time):

JIT production can be very sensitive to any kind of error. Since bare minimum inventory levels are maintained, there is no room for any kind of error.
JIT production will not be able to adapt well to a sudden increase in the volume of demand from the market, since the inventory levels are maintained at a much lower level.
Just in time manufacturing is a philosophy which is achieved only when all the parties involved in the whole supply chain will work in great tandem and coordination. JIT may fail sometime if any of the suppliers will fail to fulfil their obligations and respond to the requirements in a timely manner.
JIT focuses on lean inventory; hence there is not much buffer in stock levels. For any reason, if there is any kind of failure that happens in the supply chain, that can lead to sudden down time in production leading to huge losses for the organization.

Online Marketing Issues

The following are the reasons why current marketing issues are persistent:
1. Misidentification of problems- Many companies do not grow simply because they employ bad strategies which are borderline not following proper legal ethics.
2. Solution Mismatch- A solution to a misidentified problem can mean that the company is wasting time, money, and effort on the wrong problems. Similarly, identifying the problem correctly but giving it a different solution can also affect your sales negatively.
3. Using Personal Opinion- Opinion invalidates the objectivity of business.
4. Employing radical solutions- Being innovative is a good practice, but if it's too abrupt, then it can be unstable.
5. Competing against giants- Giant companies employ strategic marketing practices which are formulated by the experts in the field. You can drown in this ocean of giants.
6. Posting deceptive or misleading information - Unfortunately, advertising can often be deceptive. Even something like writing the word "lawyers" when the firm only has one "lawyer" can be misleading.


Contents   1   2   3   4   5

Comments

  1. This blog is very helpful and informative for this particular topic. I appreciate your effort that has been taken to write this blog for us. DP-090T00: Implementing a Machine Learning Solution with Microsoft Azure Databricks

    ReplyDelete

Post a Comment

Popular posts from this blog

Interview Question: Income Tax

 Interview Questions (Continued...) Income Tax What is deferred tax asset, its effect in financial statements and journal entry? Deferred tax assets are  items that may be used for tax relief purposes in the future . Usually, it means that your business has overpaid tax or has paid tax in advance, so it can expect to recoup that money later. This sometimes happens because of changes in tax rules that occur in the middle of the tax year. Journal Entries for Deferred Tax Assets. If a company has overpaid its tax or paid advance tax for a given financial period, then the excess tax paid is known as defer ed tax asset. Such taxes are recorded as an asset on the balance sheet and are eventually paid back to the Company or deducted from future taxes.   What is Commercial Tax? Commercial Tax, currently referred to as  Goods and Services Tax  (GST) in India, is a tax that is levied on locally manufactured and imported goods and services, and contributes to the GDP of the country. ...

Unit I - Economic Development

1.1 Meaning and Definition of Underdevelopment Underdevelopment is a low level of development characterized by low real per capita income, widespread poverty, lower level of literacy, low life expectancy and underutilisation of resources etc. The state is the underdeveloped economy fails to provide acceptable levels of living to a large fraction of its population, thus resulting in misery and material deprivations. We need to note here that underdevelopment is a relative concept but it sustains absolute poverty. The original meaning of the term indicated that existing resources had not been exploited. The word is now close in meaning to ‘poverty’, although some oil-rich underdeveloped countries have high incomes which are enjoyed by the few. Indicators of underdevelopment include high birth rates, high infant mortality, undernourishment, a large agricultural and small industrial sector, low per capita GDP, high levels of illiteracy, and low life expectancy. 1.2 Economic develo

Interview Questions

Interview Questions Tell me about yourself What do you want to do with your life? Do you have any actual work experience? How would you describe your ideal job? Are you ready to shift to (any other place) and what is your parents view about this? Why did you choose this career? When did you decide on this career? Why (COMPANY NAME WHICH YOU APPLIED) company? What goals do you have in your career? How do you plan to achieve these goals? How do you evaluate success? Why (COMPANY NAME WHICH YOU APPLIED) company? Describe a situation in which you were successful. What do you think it takes to be successful in this career? What accomplishments have given you the most satisfaction in your life? If you had to live your life over again, what would you change? Would you rather work with information or with people? Are you a team player? What motivates you? Why should 1 hire you? Are you a goal-oriented person? Tell me about some of your recent goals and what you did to achieve them. What are yo