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e-Commerce - II - Index


Table of Contents

Unit I: Internet-commerce Business Models:
Social media model, advertising model, retail model, hybrid model, merchant model, informational model, drop-shipping model and revenue model.
Unit II: B2C InternetMarketing
Meaning of online marketing or internet marketing, online marketing strategies, marketing channels, internet branding, online publishing and advertising.
Unit III: B2B OnlineMarketing
Use of internet-based electronic data interchange (EDI), Benefits of online marketing in B2B e-commerce, procurement reengineering, just in time delivery, online marketing issues.
Unit IV: E-governance:
Meaning of e-governance and e-government, Objectives of E-governance, Private sector interface in E-Governance, Concepts of government to Business (G2B), Business to Government (B2G), Citizen to Government (C2G)
Unit V: E-GovernanceModels
Application of Internet EDI in E-governance, E-governance in India, E-Governance Models, Comparative
Analysis Model, Wider Dissemination Model, Critical Flow Model, E-advocacy Model




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