e-Commerce - II - Index

Table of Contents

Unit I: Internet-commerce Business Models:

Social media model, advertising model, retail model, hybrid model, merchant model, informational model, drop-shipping model and revenue model.

Unit II: B2C InternetMarketing

Meaning of online marketing or internet marketing, online marketing strategies, marketing channels, internet branding, online publishing and advertising.

Unit III: B2B OnlineMarketing

Use of internet-based electronic data interchange (EDI), Benefits of online marketing in B2B e-commerce, procurement reengineering, just in time delivery, online marketing issues.

Unit IV: E-governance:

Meaning of e-governance and e-government, Objectives of E-governance, Private sector interface in E-Governance, Concepts of government to Business (G2B), Business to Government (B2G), Citizen to Government (C2G)

Unit V: E-GovernanceModels

Application of Internet EDI in E-governance, E-governance in India, E-Governance Models, Comparative

Analysis Model, Wider Dissemination Model, Critical Flow Model, E-advocacy Model

Contents   1   2   3   4   5