Skip to main content

e-Commerce - II - Index


Table of Contents

Unit I: Internet-commerce Business Models:
Social media model, advertising model, retail model, hybrid model, merchant model, informational model, drop-shipping model and revenue model.
Unit II: B2C InternetMarketing
Meaning of online marketing or internet marketing, online marketing strategies, marketing channels, internet branding, online publishing and advertising.
Unit III: B2B OnlineMarketing
Use of internet-based electronic data interchange (EDI), Benefits of online marketing in B2B e-commerce, procurement reengineering, just in time delivery, online marketing issues.
Unit IV: E-governance:
Meaning of e-governance and e-government, Objectives of E-governance, Private sector interface in E-Governance, Concepts of government to Business (G2B), Business to Government (B2G), Citizen to Government (C2G)
Unit V: E-GovernanceModels
Application of Internet EDI in E-governance, E-governance in India, E-Governance Models, Comparative
Analysis Model, Wider Dissemination Model, Critical Flow Model, E-advocacy Model




Contents   1   2   3   4   5
Labels:

Comments

Post a Comment

Popular posts from this blog

Phrose 1 - The Town Week - by E.V. Lucas (Sem IV)

In his celebrated essay, “The Town Week” E. V. Lucas very artistically painted various moods and attitudes of the urban people in the seven days of a week. On Monday, people wake up from their dreamy and lazy languor. The day seems flat as if without any colour and flavour. The fun and relic of the Saturday and Sunday have gone. They look morose and pale. A dull and monotonous life is going to eat them up once again. Reluctantly, people come back to their workplaces from their village home. The town becomes populated and busy. The local trains are over-crowded. They do not put their interest in their work. So, most of the time, they enjoy gossiping with their colleagues about their week-end spending. The laziness of Monday almost dries up on Tuesday. People become more active and exciting like “glittering star”. They take their job more seriously. The day is pretty good for the businessmen. The week looks more stirring and energetic on Wednesday. It is th...
Post a Comment
Read more